Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level
نویسندگان
چکیده
منابع مشابه
Advertising Restrictions and Competition in the Children’s Breakfast Cereal Industry
ASSOCIÉ AU :. Institut de Finance Mathématique de Montréal (IFM 2). Laboratoires universitaires Bell Canada. Réseau de calcul et de modélisation mathématique [RCM 2 ]. Réseau de centres d'excellence MITACS (Les mathématiques des technologies de l'information et des systèmes complexes) Les cahiers de la série scientifique (CS) visent à rendre accessibles des résultats de recherche effectuée au C...
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ژورنال
عنوان ژورنال: Journal of Business Ethics
سال: 2009
ISSN: 0167-4544,1573-0697
DOI: 10.1007/s10551-009-0248-0